The online video tutorials we produced for the GQ Club of Gentlemen offered a jolly good opportunity for modern squires to enjoy a cold Stella Artois while learning such essential skills as How to be the Perfect Guest, How to Tie a Bowtie, and How to Cook the Perfect Steak. As well as helping GQ gentlemen to become ever more perfectly perfect through its series of branded videos, the Club effectively aligned Stella with stylish men of discerning tastes. It also enabled us to offer gentlemen handy hints, like the assurance that a six-pack of Stella is an ideal gift to present to a host and the revelation that the perfect amount of time to rest a steak also happens to be the perfect amount of time to enjoy a Stella. Coincidence? Or fate?